In the past, most relationship marketing initiatives relied on outbound communications (mail, telephone) giving customers the opportunity to respond, but not to engage in a meaningful dialogue with or about the brand.
(We talked about dialogue, but, if we’re honest, it was pretty one-sided.)

Now, the tables have turned.

While consumers have always owned the brand via their perceptions of it, they‘re now taking that ownership public via blogs, social media, video sites and on the brand’s own websites. They are influencing their peers, highly effectively and in real time.

Customers have taken charge of the dialogue and moved it to a completely new level.

Anticipation Marketing Communications Consulting understands the importance of developing strong customer relationships and the evolving communications landscape.